A short drive from the alternative air of Byron Bay, Ballina has itself emerged as a town with its burgeoning chic, without sacrificing its sunny, down-home appeal.
The town of Ballina, centred on an island at the mouth of the Richmond River, is surrounded by 32 kilometres of white, sandy beaches and seemingly endless, crystal waterways — it’s a natural fun park for beach lovers, surfers, boaties, anglers and eco-adventurers.
A blend of tranquil seaside hideaway and vibrant holiday resort, Ballina is the commercial and entertainment hub of the shire. The historic thoroughfares of the town centre are lined with stylish cafes and restaurants where you can sample the famous local seafood and, of course, there are plenty of classic country pubs. You can visit museums that showcase Ballina’s colourful history, or discover theatres, galleries and expos that are bursting with the creative output of the region’s many visual and performing artists. There is an enormous choice of holiday fun for the kids and, for the die-hard shopaholic, a mind-boggling array of funky boutiques and designer stores.
Ballina's expansive beaches offer tranquillity in the tropics and driving or walking around the coastline that leads further north will show a horizon hard to match for sheer wide-screen beauty.
Its markets are a must, as are its sophisticated cafes and restaurants, rounding off a most fulfilling holiday destination.
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